A while back, someone asked me why I am doing this, this 90-day challenge. The challenge is to follow my Food Plan 100% of the time. Other words that apply, rather than “follow” might be “to stay within the boundaries of” or “to be obedient to”.
Why questions are big questions. There are often many answers, and it takes some thinking to really get to the deepest most profound answer. The answer is bigger than improving my health or my appearance. Bigger than improving the quality of my life and aging well, having more energy and feeding every cell of my body with proper nutrition. Bigger than having improved mental agility and enhanced brain function.
I want to be a person of integrity, that does what I say I will do. When I say, I will maintain my food plan 100% of the time for the next 90 days, as a person of integrity, I will do all I can to follow through. That means I will unpack the thoughts that move me toward choices I have already decided are poor choices. I will think about what I really find comfort in and how much comfort do I really need. I will consider all the brainwashing around food I have internalized, how this brainwashing has influenced my thinking about what I need and want.
First it is an intention, then a behavior, then a habit, then a practice, then a second nature, then it is simply who you are.
Brendon Burchard
Anne Ivans Home and Family 